What’s your favorite question to ask clients in creative kickoffs and why??

like
Posting as :
works at
You are currently posting as works at

I’m going to be so honest and cynical for a sec.. unless I’m working with an extremely experienced client, the kick off/initial briefing is usually so far off base from where the job ends up that it’s not worth asking questions. You always get clearer direction and the “real” brief after the first creative presentation.

like

What brands/recent work do you admire? (You can learn alotttt about their appetite and taste for good work on this q)

like

And that in of itself is a learning. Sounds like the same client that would ask for something to ‘go viral’.

But yeah taste is different than creative appetite but to me it’s helpful to know if your client has absolutely no idea what makes great work.

I think you can steer the convo to make it a productive one.

like

What are you wearing?

likefunny

lol

How dare you?!

like

How do you define success?

like

Are you my real dad?

like

what am I doing here?

A questions I ask myself during every call

What's the REAL business problem to solve here? If they only give you a marketing problem to solve, hold their feet to the fire. Many clients don't know the difference and will need help getting there.

Related Posts

Can someone recommend some marketing and design blogs? I am working on a project and my creative juices just aren't flowing.

like

For Plaintiff's attorneys, how big is your caseload? What kind of cases are the majority of them and are they in suit? I am currently handling 150+ mostly MVAs and premise liability cases, just about all in suit, (on top of about 10 DUIs and other small traffic matters) and I feel like I'm drowning and looking to jump ship. What is normal/to be expected? In NYC area if that matters

like

For those who operate on Etsy, reminder to check your email. Intuit Self employed is 70% off for the next 3 months through their link

like

How much package can I ask from
SAP labs for 3 YOE, developer
associate level, Skill SAP ABAP.
Current package 5.5 LPA.
SAP @

like

Opinions on this brand?

Post Photo
like

Recommendations for polos/ short sleeve buttons?

Moving to Bay Area in less than a month for work. Where are the more affordable neighborhoods in the area (work is closer to Palo Alto so I’m not SF specific)

like

Civility thread!

Don't mention/hint at who you're voting for. Let's try to find some common ground.

How's your day going fellow politically-minded 🐠?

funnylike

Confused why Wachtell qualifies as BigLaw when they have one (small) office

like

Has anyone received stock options in a country they don’t live in? Obviously specific to the country but curious if anyone has had this situation before

like

What is the hierarchy in PWC India Advisory? What is the YOE needed for Senior Associate?

like

How is Data analytics at PWC gurugram office? or PWC india in general.

YOE- 2years - What can I expect the ctc to be?
Current CTC- 9.5 LPA

like

How does one share a Delta drink voucher? Can you just take a screenshot?

like

What would be the CTC for technical lead role?
They are giving 15 percent variable as well.

Will I get 100 percent variable on quarterly basis or not?
What's you experience with Infy?

like

Does anyone know what Kirkland’s billing year is? Aka when do hours start again?

like

On the transactional side of things, what is the expectation of Associates to start bringing in their own work, or start developing their own book of clients?
When they are mid or senior level?

like

How much does a Manager makes in the Janitorial Service field

There are 6 women.🤨 How come there are only 5 pair of legs 🧐

Post Photo
funnylikehelpful

Additional Posts in Advertising

Please, make this ad on LinkedIn go away.

Post Photo
likefunny

Given the outbreak, are places actually going to be hiring right now? Recently laid off from 9-5 and my freelance is starting to fizzle.

like

Future 'Havas Health & You'ers (yes I know terrible name)... what's the verdict. Are they moving the 200 Hudson folks to 200 Madison?

like

New place I’m at is complete anarchy. Only here for a month. One of the account managers is working 14 hour days and is a bout to crack ... so I mention it to my “manager” or na

like

Best work of 2019 so far?

like

Have you ever got caught freelancing for another agency while you’re full time at different one?

like

how do we increase diversity in leadership positions when there are no job openings?

like

What’s the best social media hack campaign ?

like

Can someone from Leo Burnett explain why your LinkedIn titles say “Human Being”? It adds an extra step since I have no idea what industry the person inviting me to connect is in or what their title is

funnylike

Wet mouth noises...😖😖😖🗯🔥

like

I hate that I feel sad I’ve never had my work enter for awards. My feed is flooded with everyone’s success. Should this define me? Why do I care so much when there are bigger problems in the world?

like

How do you go about asking for more money when you were recently given a raise, but the person directly above you leaves the agency, so you’ll be taking some of their responsibility?

like

Anyone here working at agencies in Dubai, UAE? Would love to connect and ask a few questions

like

Our tiny team’s designer has left so we’ll need to find a contract designer for a billboard we need to launch in Jan/Feb. We have 3 concepts we’d like to explore. How much should my budget be? Company’s based in California but open to talented designers anywhere.

like

This is my first post on here as an ACD! Who else is rolling into 2022 with a promotion?

likeuplifting

Why do some art directors only really start looking at stuff at the 11th hour? Thus forcing people to stay late on the Friday of a 3 day weekend.

likehelpfulfunny

What’s the point of creative agency CCO’s? Do they touch any of the work? What do they do that ECDs can’t?

smarthelpful

One Show vs D&AD - which is more respected in Murica? Specifically Murica ya hear?

likehelpful

Millenials < Chewbacca

Post Photo
likefunny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal