What’s your favorite question to ask clients in creative kickoffs and why??

like
Posting as :
works at
You are currently posting as works at

I’m going to be so honest and cynical for a sec.. unless I’m working with an extremely experienced client, the kick off/initial briefing is usually so far off base from where the job ends up that it’s not worth asking questions. You always get clearer direction and the “real” brief after the first creative presentation.

like

What brands/recent work do you admire? (You can learn alotttt about their appetite and taste for good work on this q)

like

And that in of itself is a learning. Sounds like the same client that would ask for something to ‘go viral’.

But yeah taste is different than creative appetite but to me it’s helpful to know if your client has absolutely no idea what makes great work.

I think you can steer the convo to make it a productive one.

like

What are you wearing?

likefunny

lol

How dare you?!

like

How do you define success?

like

Are you my real dad?

like

what am I doing here?

A questions I ask myself during every call

What's the REAL business problem to solve here? If they only give you a marketing problem to solve, hold their feet to the fire. Many clients don't know the difference and will need help getting there.

Related Posts

Let's built a portfolio of free/great resources, websites or skills that have helped your side business grow.

likehelpful

Looking to relocate, we're house hunting right now. Which would be a better neighborhood? We're an active, child-free couple. Solana Beach or Gaslamp Quarter, or Downtown?

like

Anyone who commutes in from Jersey City - do you take the PATH or NJ transit? Which is better/worse?

Thoughts on staking crypto? What’s the safest way.

like

A large part of my job involves building models or making reports that involve copying numbers from one document to another. Sometimes, if I get interrupted, I lose my train of thought and make mistakes in getting the right number. Nothing disastrous has happened, but I’m trying to figure out how to get better at not losing my train of thought when doing work that basically involves looking up numbers from various documents. Any suggestions?

After how many days of salary discussion CGI share the offer letter?

like

Third yet at a firm in a major market (not NYC). Pay is slightly below market and bonuses are not market either. What is the going rate for a holiday gift for a secretary that I was assigned to 2 months ago but has done some work for me through the year and also a paralegal that I have worked with all year?

like

Guys, If salary & all perks are equal then which place is best for job working.
Ahmedabad or Goa, in terms of living, quality life, opportunities etc.

Please sincere replies.

like
like

Which law firm is best for Business Immigration Law Associates? Niche area that many BigLaw firms do not have, but prevalent at more AmLaw100 firms.

like

Hi Everyone I have joined FIS one month back only, I am just Okay with my current project. I see here everybody is leaving FIS and telling it's not good. I have changed Infosys within 7 months.Now, I don't want to switch this early. Can somebody tell me about the good points, pros in FIS. I really want to change my mindset so that I feel happy here and can give back something to organization.FIS Global

like

What would you do in this situation?
I have my last day at employer A right before thanksgiving and will be covered on their health insurance through 11/30. I am taking some time off before starting a new position with employer B in mid January but their insurance wouldn’t be effective until 2/1. I have 60 days to elect COBRA under employer A, which leaves me with 2 days where I wouldn’t have coverage (Jan30/31). What would you do in this situation? (Cont)

like

Hi all! I need help deciding which one of these I should choose -
Senior manager at PWC (80k£ base + 5900£ allowance) or
Manager at Accenture (70k£ base + 5000£ allowance, this would be a promotion)

like

Once i withdraw resignation, are there consequences?

likefunny

Hey Accenture India any openings for java, i have around 9+ yrs of experience and currently working as project manager at CTS, I am an ex employee of Accenture.

If I am planning on living somewhere in CT soon, is there some sort of general guideline to consider, keep in mind, calculate to figure out how much is enuf to take a job that requires you to commute to NYC 3 or more days a week? Or Boston 3 or more days/week?

like

Want to join new company after h1b transfer completed. Need to give 2 weeks notice to current employer. Can I work for current employer for those 2 weeks notice period after h1b transferred to new employer?when does the current employer get notified of h1b transfer, in case that happens?

like

Thinking about the NFL today and that I really don't want to work on anything connected to football. Given how dangerous we know this sport is I don't feel right supporting it. (Continued in comments)

like

Is there any tax deductions for variable pay when its credited to every 3 months?

like

How open are mental health discussions in your families? Whether it be talking about your struggles or suggesting therapy to family members? Anyone done it successfully and mind sharing ideas here?

helpful

Additional Posts in Advertising

like

It took the horrific and completely inexcusable death of George Floyd to move the racism issue to the forefront. And while it’s a crime of a much lesser degree, with different circumstances, what’s it going to take to get ageism properly addressed? Intelligent thoughts/debate requested only please.

like

What’s the worst advice you’ve ever gotten in this business?

Mine, as an account person: “You should take more credit for the creative that’s presented.”

funny

What was your most amazing day in advertising?

likeuplifting

Which portable standing desk converters do people have and recommend. I live in a tiny NYC apartment so use my dining table as the office during the day but need to put it away at night.

like

What’s the best agency to work at?

like

What have other people's experiences been working for companies under WPP?

like

That Ram Ad??? 🙄

like

If you get an offer a few days before you have a final interview (or while you're waiting to hear back), is it okay to ask for some time? Or do they expect you to answer right there?

i'm in the final round for 2 different media positions in 2 completely different places (NYC and NC) and things are moving really quickly for both. the NYC job is my dream one but they're both offering $40k so i'm conflicted. any advice would be helpful lol

like

Here’s to hoping the start of the new Serena Lincoln navigator ad is the end of the Mathew mcconaughey Lincoln Navigator ads

likefunny

Don’t ask me why but would anyone know where I could download McDonald’s font? Preferably for free... I think it’s called Speedee? I can’t find it anywhere... help

like

A little over a year ago, I posted about my boss making constant comments about my salary. Most comments said I must not have been performing well. I want to update that he was fired, not me.

likeupliftingfunny

Having the clients love an idea you had to fight to present is a bittersweet win- you feel validated, but also wish your team backed you from the start...anyone else experience this?

like

I’m feeling drained. Unmotivated, uninspired, & bored. My job takes all of my mental energy, but I can’t start looking for anything new yet. Any advice on how to handle a job that makes you miserable?

like

I know, I know I shouldn’t complain but it HATE my job. My mental health has never been worse. And I’m so so beyond unhappy. Any advice to get through this seeing as the job market might be difficult to navigate at this time?

like

Practical advice on how to deal with a mansplaining colleague?? 🙄

like

Are there any folks out there who moved from Europe (as in Amsterdam) to the States? And if yes: to where? Thinking about moving towards the big adventure.

like

With the way this week has been going, Friday 13th with a harvest moon seems downright dangerous 🌚 halp

likefunny

Has anyone received a job offer after being initially ghosted by recruiter? How long did you not hear from them? Feeling down after not hearing anything for 2 weeks after a round of seemingly promising interviews.

like

What, exactly, are these Archive global creative "rankings" based on? I see people posting/humbled-and-honored'ing on LinkedIn and feel like posting that I'm the #17 CD/AD/Freelancer as ranked by both Better Homes & Gardens AND Cat Fancy Magazines.

likeupliftingfunny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal