When approaching wild card questions, how is best to approach structuring? I find I’m able to get something down, but it takes me 50% longer (3 mins total) to get something down, which is longer than the recommended 2 mins

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What do you mean by wild card questions?

You've got relevant ideas spread across but here are some thoughts to consider
1- In your first bucket, there is no info at hand to suggest that this case is a "problem" to be evaluated and"solved", i wouldnt start off framing it this way unless further detail is given.
2- your costs of switching bucket sounds financial only if im not off, and could benefit from more depth, i.e, overall structure appears to be missing broader "cons" or impact analysis (to pedestrians, to cars, to tourists/any stakeholder that uses signs)
3-im not confident that 2/3 of the benefits you listed hold up. If anything, i would expect the opposite to be true if you had to scan qr codes while driving. If you're going to list hypothetical pros, try including ones that seem more logical (eg. signs are now available in all languages when scanned; qr offers summary of neighbourhood/street/shops/local history when scanned)
4-include your implementation bucket if its clear that part of the case is you advising whether they should go ahead, and if so, how. Considering your initial post relates to time spent, be wary of going over scope needlessly.

It's not ideal to structure based off that prompt alone because you'll need to have a specific objective in mind that may require a whole new structure/buckets. Otherwise itll have to be a broad approach to acheive a non-specific goal and that leads to scattered frameworks. For instance, 90% of your framework focuses on cars and traffic impact and ignores the existence of gps technology. What if interviewer said this initiative was intended to benefit pedestrians and tourists after you clarified scope.

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