When you counter an offer, how high do you go? I've heard 10-20% above what they offer but that feels aggressive for some roles and not aggressive enough for others. How do you figure out the right number to ask for without it blowing up the whole thing?

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I think it depends on a lot of variables. What's the pay range? What's the market range? How many years of experience do you have? Do lots of research to be able to back up what you ask for. Remember, their top number is not normally where they are going to bring someone new, it's a lot of time to top of the range for the position at the time.

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It’s very situational - that’s fair as a general rule, but it’s not always the best advice.

What I do is use pay surveys. They’re often higher (modestly) than most salary bands and help you gauge what a reasonable ask is. Try Robert half, Mercer or pay scale, look up your job title and location - this should give you a balanced idea of competitive compensation.

If I make 85 and want 100k, I’d go in around 110k as long as the pay data supports it - but you also need to consider the scope of your role. Is there a lot of work not in the job description, lots of management work, additional hours, etc? That commands more pay.

To be frank, negotiations are a game - but you want to get the most you can upfront. In this market, I recommend being a bit conservative - I’d only go back and negotiate 1 time and 107k might be the number they come back at, so you got more than you bargained for.

My advice is you want to be within the band, but I think you should feel slightly uncomfortable with ask as this bodes in your favour. But worst case scenario - they go “oh we can do that, but how about 100k”.

And boom, you hit your target comp number or you may be surprised and get more. But 10-20% based on the advice and points above. ALWAYS negotiate your offers and good luck - you got this!

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Test practice

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20% may be a stretch, why counter so much when initially they provided a range?

That seems low. It used to be 33% for offers before leaving.

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