When you receive an offer, how much higher do you typically counter (5%, 10%, 20%)? I’m researching realistic negotiation ranges and trying to understand what’s considered strategic vs risky. Does it depend more on industry, seniority, or how strong your leverage is? What’s actually worked for you?

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By the time the offer comes in, you’ve likely already set your salary expectations. I like to be extremely vague up front. Tell them it’s a little lower than you’d expected and ask for whatever you think is reasonable. Maybe 5% at the analyst level. The truth is, the market isn’t great and unless you’re specialized they might go with their second choice if you are too much more expensive or worse case is they chose you bc the other guy was too expensive. Always push on PTO and sign on if you’re missing out on some bonus. Also - wait until after the negotiation and say - would you be willing to evaluate my performance next year to pull me up a level if I have a measurable impact

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There are several variables here - and a lot depends on how much homework you did to start to present a good number to begin with. I've learned over time and grown my range to compensate.

I've countered at 10% unsuccessfully. I had perfectly legit comps for health insurance and current company retirement match that more than nullified the small raise the new company offered. They declined to raise the offer and I walked.

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It depends. If I’m being offered a salary at the higher end of the band, then I won’t ask for much of an increase or might not counter at all.

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Ultimately it depends on how good the offer was and how close it was to my desired pay. If they come with an offer that I would have wanted, I usually ask for about 5%. If they didn't even get close, I'll get a little bit more risky with my ask.

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I normally do 10% unless the offer is already higher than I was expecting

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