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Fitbit is on a death spiral, Zynga on the other hand does quite a lot of cool stuff with data science and user research. This should be an easy choice towards Zynga.
Zynga, gaming us up, Fitbit has been practically replaced by Apple Watch, they’re just surviving off sponsorships
Fitbit will die sadly. Go for something cooler. You can do it
Do a case with yourself comparing Zynga, Fitbit, and other for company outlook. Then put in your role. Then intangibles. Have fun!
I am doing the same. Both companies have different products. Is Fitbit a product that would grow in current world? Will the online gaming grow?