Which major agency do you think has the best branding? And the worst?

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I'm going to say best - Huge

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Huge!

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Why does Pereira & O'Dell's logo look like a tramp stamp tribal tattoo?

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Yeah I'm a huge (pun not intended) fan. I saw an elephant presentation document (shared client) the other week and that was super tight too

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Yea, _ sucks. Cop out, lame.

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TBWA's slash is pretty coo

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R/ga

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Ok maybe it we my fault because I said something P&OD's logo but seriously why the fuck did they use a tramp stamp as theirs agency's visual moniker?

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A good brand is also not the brand guidelines. You can follow the guidelines and be consistent and your branding can still be crappy in and of itself

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SapientRazorfish (aka SR_) seems to be the worst but the jury is still out. We'll see if the underscore sticks--sorry, Cursor_!

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I think CPB has the best and I'd say Droga is the worst

ugh thanks guys

no but it's actually true. i started recently and omg the entire place is branded like crazy and it's such a clean design. every piece of internal marketing material is complementary to the others. and the pink is uplifting. worst i think is DDB Ny

yeah that makes sense since elephant was started by old hugers. they take the branding super seriously and everyone is really strict about deck design (like really strict) so everything that comes out of here is super consistent

I was under the impression elephant is part of huge? I think you're thinking of work & co

it's a sister agency. it's not part of huge

A brand is not a logo

Who implied it was?

zimmerman 😂

MRM//McCann = worst

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