Whoever the exact team at Uncommon was that did the British Airways work, bravo. First piece of actual work in a while that I even remotely felt anything for. Simple and brilliant.

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Baffled by the praise for it. The tone seems really off brand. The use of the Americanism "sucks" seems very strange for one of the most British of all brands

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Yeah I agree. And Hot Takes like this below don’t help. People are allowed to have differing opinions! We need to get better at thinking critically, this isn’t about slagging off an agency‘s work for the sake of it, we’re just using social media like a seminar room - that’s a good thing! We need to be better at critiquing our work so that we raise the floor for everyone.

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I don’t get it at all. feels like an ad made for the ad community.

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Kudos for taking the line and making every placement original but feels like they missed the point of their own idea. As a campaign I think it’s cool, but as people said above it feels a bit budget for BA.

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[] Expedia
[] Travelocity
[] Other

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Team? Nils, Nils & Nils.

Is that really what working there is like? Genuine question. I have no idea

I loved it too!

I like it…but struggling to see the extraordinary there. Particularly given the line is about being a British original?

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