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We’re at a point where consumer spending is starting to return to pre-pandemic levels, this means clients are spending more, and therefore agencies are busier.
HOWEVER, agencies do not have the resource to handle the increased client activity. Why? Because for the last 12-18 months they’ve been making headcount reductions and undertaking strict cost cutting measures. So everyone is being squeezed.
ALSO, this is all compounded by the fact that more clients are now reviewing their accounts as they want more for less and a fresh start out of COVID-19.
So you have more briefs and more pitches, but the same or less headcount. Agencies don’t want to heavily lean on freelance and they don’t want to recruit, because they need to restore profits and margins.
It’s a very, very tough time for anyone working in this industry. Things won’t be the same again but they will get better for some agencies - independents and digital shops seem to be thriving.
@copywriter 1 drop some hints!!! 🔠❓
Chief
👇👇👇
Everyone at my agency is working at 200% 🥴