Whopper Detour, Whopper Sacrifice… do these campaigns work because of the free burgers? Can we still do that?

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For years, they just randomly threw a word behind ‘Whopper’ and said, ok, reverse engineer some campaign out of that.’ And then they did. Whopper ______ has filled up more portfolios than anything in history.

likeupliftingfunny

They stopped doing the viral stunts 5 years ago for the OKRP slop.

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What is Whopper Sacrifice??

Maybe it happened before I got into advertising. Also I'm in pharma, so unless a Whopper Sacrifice may cause rash, fever, flushing, or sudden death, I'm usually not going to hear about it.

Whopper Detour was originally intended to give away free Whoppers, but the clients then demanded it to be 1 cent Whoppers.

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