Will New Balance ever do anything more interesting than “Hey Hey Hey, what you got to say” followed by “We Got Next.”

While a star athlete they paid a lot of money for just stands there?

like
Posting as :
works at
You are currently posting as works at

No.

likehelpfulfunny

Ho ho ho

Nope

likehelpful

Yes. I dislike that too. Most ads lack concept / story. We value that as creatives but plenty of marketers are happy to just make a brand play

Hear me out… I don’t hate this campaign for some reason.

Is it creative? Not really. But I still pay attention when it comes on.

like

Catchy song, and it’s not like anything necessarily bad is happening. It’s just like a student project to “make a cool video.”

The CMO is the owner’s son. So everybody is telling him that what he’s doing is incredible.

helpful

Yes copywriter I think that’s fair.

like

Shohei vs. Ohtani. Look it up

Well acquainted with the in-house team there and they’re extremely savvy. Plus, look at the results: they’ve gone from dad shoe to a real threat to Nike, Adidas, etc. in the past 5 years.

But this was done by Vml not an in-house team

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likeuplifting

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