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Anyone else saw this?

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No.
Pro
Ho ho ho
Nope
Pro
Yes. I dislike that too. Most ads lack concept / story. We value that as creatives but plenty of marketers are happy to just make a brand play
Hear me out… I don’t hate this campaign for some reason.
Is it creative? Not really. But I still pay attention when it comes on.
Rising Star
Catchy song, and it’s not like anything necessarily bad is happening. It’s just like a student project to “make a cool video.”
The CMO is the owner’s son. So everybody is telling him that what he’s doing is incredible.
Yes copywriter I think that’s fair.
Shohei vs. Ohtani. Look it up
Well acquainted with the in-house team there and they’re extremely savvy. Plus, look at the results: they’ve gone from dad shoe to a real threat to Nike, Adidas, etc. in the past 5 years.
But this was done by Vml not an in-house team