With all the mixed opinions on TikTok, where do you think things are really headed? My company, which leans conservative, has pulled our presence from TikTok and is transitioning to YouTube Shorts instead. Do you think this is the right move, or are we missing an opportunity? What other trends are you seeing in short-form content?

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Mistake, you should be on all platforms. The same video can be posted on youtube shorts, tiktok, and reels. Why not reach the largest audience you can.

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Depends who your audience is.

Did I miss something? Funds were starting to shift when the ban was looming overhead. Which it technically still is. We are keeping everything about the same. I do feel like it is kind of a missed opportunity pulling completely, unless there is a larger strategy in place for it.

This seems overly political to me. If you’re in the business of making money, then you go to the platform that has your audience. and yes, things may change in a couple of months, but if you’ve been doing a good job then you would’ve been making money in that period. If we were constantly looking into how are things going to change in the next months or so no one would do any SEO work as that is changing so frequently it is hard to keep up. But we all understand that our audience is using organic search and therefore we will continue to do SEO work of some small description.

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