With the rise of influencer marketing, do you find yourself more likely to trust a product if it's recommended by someone you follow online? Why or why not?

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No, I assume if someone is getting paid to hawk something on social it’s at least partially a fake reco

More than I do anything else! I worked in this industry for 25 yrs and I know the lies that we tell. Beyoncé doesn’t use L’Oréal. Jenifer Anniston doesn’t use Aveeno. They are paid to endorse a product based on a target consumer relevancy. If a friend recommends it yes. If I follow someone on social media and they have similar values, lines, dislikes, lifestyle or aspirations then I’m absolutely going to consider taking a look. I no longer buy anything a celebrity endorses. Including their own products.

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