With the rise of influencer marketing, do you find yourself more likely to trust a product if it's recommended by someone you follow online? Why or why not?

like
Posting as :
works at
You are currently posting as works at

No, I assume if someone is getting paid to hawk something on social it’s at least partially a fake reco

More than I do anything else! I worked in this industry for 25 yrs and I know the lies that we tell. Beyoncé doesn’t use L’Oréal. Jenifer Anniston doesn’t use Aveeno. They are paid to endorse a product based on a target consumer relevancy. If a friend recommends it yes. If I follow someone on social media and they have similar values, lines, dislikes, lifestyle or aspirations then I’m absolutely going to consider taking a look. I no longer buy anything a celebrity endorses. Including their own products.

Related Posts

What has your marketing goal been for this month? How far along are you to meeting your goal?

like

How often do you respond to emails from law students who want to learn about your firm/practice area? I get like a dozen requests right around OCI every year. Frankly I’m tired of speaking to them and answering the same boring questions, especially if I know they have a low GPA and no chance of summering at my firm, but I do feel bad saying no/ignoring them

like

Thoughts on Tesla after the news of the pre orders?

What’s the best platform for scalping options? Looking to take advantage of volatility and don’t want to hold contracts more than 10 mins

like

My company is paying for one credit card. I'm leaning towards Amex Platinum given the large 100k sign up bonus at the moment (which I'll be able to hit). People lean towards CSR because of the 3x on dining but I don't eat out that much (and additional perks, but I prefer the Amex for that).

Should I grab the Amex Plat and not think twice?? Thanks!!

like
like
like

Can anyone help me to get a job in consulting. I have been working in sales role as a cluster manager for 7 months now post my MBA from a reputable b school. If i dont switch now. I will burnout plz help

like

How long do you spend on monthly reporting for your clients?
My 3-person team spends about 15+ hours a month each writing monthly reports for our clients (99 small retainer clients). We’ve received feedback that they’re too complicated and the clients just want to know - are we on the right track, what action items are there, and what any next steps are in their strategy.
How do you simplify without losing value?

like

I am a consultant working in one of the big 4. I have got a call from DE Shaw HR for a role in their Project Finance and Investment Research team focusing on Energy sector? Being an MBA in Finance graduate, I am in a dilemna on which path might be better I the long run -consulting (where I am more of a generalist, taking up random asks from clients and onshore stakeholders) or Project Finance & M&A where role might be more specific.

like

Is anyone finding seasonal work for the holidays, even part time? I'm considering it. Would be a blow to my pride but that's becoming less and less important as I slowly spend my savings. Best ways to get over your own ego and take what's on offer?

uplifting

Okay to renege on a lateral offer that I already accepted (prior to Covid-19 outbreak)? Anxiety is high moving in a time like this and now would rather stay put.

like

What is job requisition number given by her of Capgemini

like

What sales/revenue targets are there for BDM or senior manager in Big 4? Per month/quarter/annum? Please share both given target and achieved also?

like

Is it not even worth to applying for a position if you do not meet the minimum experience listed?

like

If you are a direct promote to the post-MBA level, do you get the same exit opps + comp as the MBA hires?

like
like

20 lpa for 3yoe capgemini is it safe ?

like
like

Man seeing all the divorcees at my firm... does anyone else feel like divorce laws should be revamped?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal