Would you rather go for a high paying job with less prestige or average paying job with more prestige as an associate consultant? If both firms specialise in the same thing and both have good wlb and culture.

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When you're starting out better to go with the bigger brand company as the pay delta is small anyway

Later on you will care less about prestige and focus on pay and wlb

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It depends on your YOE, age, etc.

Prestige opens door more easily and help boost your self-esteem. Its greatest utility is that you don't necessarily need to prove how good you are, because your brand carries the weight.

If you are early in your career/20s, you would want to choose the environment with a group of smartest peers (which often is correlated with prestige) and that will help you absorb the best ways of working. Income at that point doesnt matter as your should prioritize learning, and what matters is maximizing your income potential.

As you get older, the value of prestige dilutes. You will care less about how prestigious your employer, perhaps have family to feed, will become more difficult to withstand long hours of work, but become more interested in building your wealth outside work. Your income from work becomes consistent source for cash flow.

As you get more YoE, changing employer also comes at higher cost. You give up the social capital your built at previous job and need to rebuild one. You need to prove yourself at new job from day 1. You are no longer a junior. No one cares whether you went to some random state school in mississippi or Harvard. You are hired to make instant impact, run a team, and potenitally manage p&l of a function. If you previously worked at MBB, but fails to impress your colleagues and your boss, you are less likely to get promoted. Your performance matters more at that point, and have more stakes higher YoE you got.

If you choose place with prestige, bear in mind that you are will more likely to face higher level of competiton.

If you have never had a brand name (whether pedigree or job) on your resume then it may help you get better jobs down the line

In your caee, you are only associate level meaning you are fairly junior. Go with the place where you can learn the most, has better talent pool. That what really matters

helpful

Social validation is priceless

But fleeting

I am a mck alum and I don't post under the handle or represent myself as ex mck much. Brands erode.

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