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I was using em dashes back when chatbots had AIM screennames.
These days, I mostly use ChatGPT for some basic research and summaries. Maybe it can dig up an insight or two.
If I'm really stressing over a headline, I'll see what it can come up with, but I rarely like the results. Sometimes, I'll use it as a thesaurus if I want to find language that captures a specific mood or emotion.
Be careful about the research. ChatGPT will make up answers and miscredit information.
I use it for research. If I want to play off an idiom or phrase I’ll ask it for some of those to build off.
I’ll use it as a thesaurus (with mixed results)
I use it as a google alternative but anything creative it comes up with on its own is never good enough to just use
I wish it was there yet. It just never spits out anything remotely usable. It's good for finding things to push against
I’ve been using it to clean up my idea write ups that I write quickly. It’ll make them sound a little nicer but I’ll always have to go back and edit it a little.
I mostly use at as a thesaurus to get other words or phrases for specific things I want to say. For headlines, taglines, manifestos etc, everything it spits out is so bad it’s either too much work to edit or people just end up choosing the lines I wrote over the ChatGPT ones anyway.
feed it an idea make it write a bullshit manifesto, replace some garbage lines with ones clever ones that clients want to hear. life changing
Im not a native, so to proofread faster mainly. Then to get more headlines, but never copy paste because they are bad, more like to see new paths to explore.
I've never used it for scripts. That seems insane to me. But maybe it works.
I've used it for help with headlines. Theirs are always shit, but sometimes spark a new idea or direction I can write off of.
Or if I'm looking for similar idioms or turns of phrase, things like that, I'll ask it because it can pull together a list faster than I can.
That's about it. But I'm admittedly a Chat GPT novice
LLMs are very good at paraphrasing or summarizing existing copy/information. They are incapable of creativity.
I use it mainly to copyedit and enhance clarity on scripts and writeups.
I also use it for a quick research, as it’s much faster than googling stuff.
ChatGPT is also not bad at coming up with examples for a pre-established premise. The vast majority of them will suck, but you can find some useful nuggets
I still fucking use m-dashes. Always have.
I use it for information searches sometimes. Or sometimes when I have a really crappy brief (or no brief at all) I use it to identify content areas for an outline. I have used it to generate a first draft of some simple communication pieces (emails, etc.) I end up rewriting about 80% of it, but sometimes it's the kick in the but to get rolling.
I've experimented with headlines/taglines and creative copy, usually not in place of my own, but to see if anything pops up that I haven't explored. I can honestly say it's painful. Every once in a while there's an angle I might be able to spin, but the wording isn't what I want. It's a lot like having a totally junior writer take on an assignment, it takes a lot of direction and a lot of rounds. Then you get about 60% there. Probably easier just to write it from scratch yourself, but I'm using it to learn the system and the prompts. Call it upskilling I guess.
I have also used it to explore culturally-relevant ideas when I knew my work would have to be translated to Spanish. I found out the hard way it was dead wrong. (So much for trying to be smart about it.)