What are people's deciding factors between working for a Reseller vs Vendor?

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Whether or not you need to control all aspects of the sales cycle.


If the VAR provides assessment and deployment services and has hundreds of partners, it puts you in the unique position of going to IT leadership with a plan to help them consolidate. Of course, they have to trust you AND your company. If not, you're just living off of resale margins. If the Vendor solves a remarkably painful problem for IT leadership, then you're with the right vendor. If not, you'll get crushed by the 800 pound gorillas.

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