You are absolutely going to see a range based on agency and media vertical. At the AD level, there should be the ability to lead a client engagement and supervise a few analysts.

In most cases the technical skills would be uber fluency in Excel and some of SQL, SAS, Tableau/Quik, Python, etc. Fluency in one type of media and working knowledge of another. A working knowledge of statistics and ability to do in depth analysis (solve unknown problems)

You will see some ADs who have come from client side or strategy roles (or even media roles) without the technical chops. It is what they make of the role and the team they are surrounded by - it can be good if they empower their team or it can be a disaster.

like
Posting as :
works at
You are currently posting as works at

Thank you Director for your response. Exactly how I see it too. Do you have recommended resources for statistics? I am currently on the "disaster" side of things so I am asking to help self evaluate my own skills because I am not expecting it with the team I'm currently on.

like

btw - i'm fishbowlanalytics on gmail if you want to talk offline.

like

I don't have a good answer. The best theoretical work I've seen is from people with masters degrees in a quant discipline - there are exceptions. generally speaking the easiest ways to learn that are in school. (It's a little ironic, because at the lower levels we don't like candidates with masters bc they are overpriced and don't like to do, for lack of a better term, grunt work).

we could have a debate - and I've had this debate with higher ups at agencies - how strong of a theoretical/statistical/technical background should someone in analytics have. the short answer is it depends what you want them to do.

Director, which agency are you with and which city, if you don't mind me asking. You definitely align on what I see as an person with at least adequate knowledge of the business and skill set requirements for an analytics person in this industry. Thanks again for your feedback.

Related Posts

Is it worth to resign in this recession time ?

like
like

Hi Guys, If anyone is looking for Refferal in Oracle and find a Job opening that matches to ur skillset can let me know. Your Resume or Email ID is required

Tata Consultancy Infosys Accenture IBM Oracle

Post Photo
like

I am in a client service account associate role right now helping AMs/AEs/Producers manage their books of business. A recruiter reached out to me with a Client Manager position. I have imposter syndrome because i have only been in insurance for 4 years. The first year being an intern/admin, so technically 3 years. (continued in comments...)

like

Hello!
Hope all is well.
I work in Billing/Revenue Cycle. I want to transition the skills I have to a Analyst/Auditor/Fraud Investigation role. I just completed my Bachelor in Business Administration. I also took a Data Analyst Boot camp, Tableau 1 & 2 about at year ago.
Looking for salary, tips or advice.
Thanks!

like

Boomer. I am in between jobs. Laid off in 10/21 after 16+ yrs, with an ABA firm. RIF. Still on excellent terms. Took my time living off generous package and didn’t seriously start applying until 01/22. Made a rookie mistake and accepted first offer.
Turns out job wasn’t as advertised. Mutual parting of ways 3/22. Due diligence is critical.
Now interviewing a LOT. Some temp work, I still have “it”. I relate to all gens. Willing to mentor AND learn from all. Tech savvy, CTE from day one. Leads?

like

Any reaume tips for a teacher friend looking to leave education to GPS consulting?

like

Switching from Deloitte USI to SAP SDC.

Keeping money aside, wise decision?

Factors : Growth, future prospects, WLB, brand value.

like

Looking for a job change.. plz suggest if there are any openings..
Skillset: .Net Full Stack developer, YoE: 6 yrs.

How did you ramp up into doing actual data science work at your clients?

I am early in my career (3 YOE), but I have a masters degree, cloud data science certs, and strong Tableau/Alteryx experience. However, it seems like a lack of experience doing actual data science client work is what keeps blocking me from landing on data science projects. Any tips?

like

I got bumped back to platinum elite on both Marriott and SPG.. after being gold for a few months now (have been on a local project for a year now)
Strange.

How is work culture in S&P Global platts segment for Software Engineer II role?
And weekends may not be on Saturday and Sunday?

So, my boss just told me that all lives matter.
Let me know if you hear about any executive HR openings, I have 16 years of global HR experience.

like

What is the biggest piece of advice you’d give someone starting a new role/joining a new team?

like

Advice for trying to go in house or client side? Recruiters don’t have many of these positions...

like

Looking for senior Business Analyst for a technology consulting project (robotics process automation). Small fast paced team with great client, salary range 100-130k. CBP badge required (active is preferred, recent or equivalent clearance is OK too). DM me for details and job posting

like

Hi All,

I’m new to this bowl. My experience is in accounting but I’m looking to transition to defense sector consulting. My undergrad degree is in criminal justice and then went the business route for grad. I’m looking to get back to my roots. Does anyone here have experience in weighing Georgetown’s SSP program (or similar) versus an MBA?

TIA!

like

I have created Algorithmic Product/System for the client to take out inventory not-in-demand for long time to save storage expense and also provide an approach to prioritize Work Orders based on Market Demand. It’s more like an Manufacturing Plan. I want to get into Product Analyst/Lead role. What approach I should take? Any books to start with? Any events to attend? Any groups to join?

like

What is a Senior - ll role looks like in Deloitte USI? Can someone share their experience?

like
like

More Posts

Who has done FSBO? Thinking of doing it for 2 of my houses that I’m selling in the spring time.

like

Which RPA should I learn? Uipath or blue or automation everywhere ?

like

Thinking about going independent and operating out of my home office. Does anyone have any thoughts to share about that? I’m wondering about clients coming to my home and FINRA issues.

like

Cali freelancers... does the passing of Prop 22 affect us at all?

like

Anyone from Accenture federal want to refer me ? Strong , high performing manager with sfmc background, top tier mba and 15 years of experience .

like

Managers & above who made the switch from commercial to federal: How have you tailored solutions for federal clients since they are not impacted by standard metrics such as revenue, pnl, competition?

like

Hi Guys,

Anyone interested or need referral for below openings .

Ping or DM me.

Post Photo
like

Can’t. Stop. Shopping!
What are some things that you splurged on during WFH?

likehelpful

Holy smokes! We grew by 17 members last week! Why y’all ghosting us? Post your channel so I can subscribe to your underwater basket weaving videos.

Post Photo
like

Has anyone recently onboarded to Accenture and how was the experience. Wat is expected on ur reporting day n when do u get ur laptop delivered.?

likeuplifting

Keeping the weekends spicy

Post Photo
likefunny

People who were lateraling without being on track for hours and seeking the year and bonus with the new firm, did the question of hours come up and how did you handle it during interviews to make sure you got the bonus from new firm?

like

Did anyone new join here from the other thread that was planning group alt travel.

like

Best cards in Canada for points?

like

Does the sf office have lockers?

smart

Blackrock. Got a informal offer but no follow-up with a contract. Noted they are working on it, but does it really take this long or red flags? How much longer would you wait?

like

Told a friend of mine in tech I was considering moving to BCG. He asked me if I would have to move to Boston.

I followed up by asking what he thought the top consulting firms were. "I'd guess PwC and then McKinsey are the best. I've also heard of KPMG, Deloitte, and Bain, but I don't know much about them."

Just a reminder that outside our bubble no-one really cares about firm prestige etc.

likefunnyupliftingsmarthelpful

Hello Fishes,

I am about to join CTS as bid manager role in SAP. I don't have prior experience with bid management but have functional & implementation experience in SAP.
I just want to know how are the seniors in terms of helping and letting me grasp the process like shadowing etc happens or I would be bombarded with work?
I am a bit worried.

like

Should I opt for online 2 yrs MBA from DY patil university? It is good or should I look for alternative. I am getting alot of calls from them. Please suggest. I have around 3 yrs experience in IT.

like

How do you for sure if big 4 is not for you?

likehelpful

Additional Posts in Data and Analytics in Advertising & Marketing

Are there any AGENCY folks at small/mid-size shops that are using CDP's? If so, how are you staffing the team and how are you integrating the CDP with your DSP's etc?

like

Freelance rates for data/analytics? Include level, if you’re willing to share! I’m freelancing at a sr analyst rate and using $120 because it’s what I heard someone else was using.. wondering if that is average or not.

like

How is Christmas like your job? You do all the work but some fat guy in a suit takes all the credit.

like

Hello! What are the first steps to leaving agencies and going freelance? Working as a data, insights and strategy specialist in particular.

Freelance is completely new to me so any advice/guidance/links would be greatly appreciated :)

like

Has anyone used any of the LiveRamp products ? Trying to figure out if they’re as much of a silver-bullet as their sales teams make them out to be.

like

On average, have you seen VCR and CTR are inversely correlated? (When you click out on a video player, does that stop the tracking for quartile completions?)

What are the real skills to learn to get a leg up for a new data job? Not the wishlists you see on career websites.

I am looking for a new job. I currently work with product data and I utilize vlookup and trim functions more than anything else. Including SQL queries that are already written for my needs. It's the same everyday and I'm done. I'm a quick learner - only earning 53k a year.

Will most companies teach me what I need to know or should I go and find skills to learn on my own?

like
like

I recently graduated with a masters degree in Data Analytics from University of Texas at San Antonio with a CGPA of 4.0. I am also awarded distinguished graduate student award for great academic standing and leadership skills. I have worked in india for 3 years for Uber and Amazon as Risk Analyst and quality specialist respectively. I am currently in my F1 OPT and have 30 days left before I submit my offer letter to USCIS. I can share my resume and any help is really appreciated. Thank you!

like

Best way to learn python for free? I know r and sql pretty in depth but need to learn this.

like

[Facebook Ads Data VS Google Analytics Data] 🤯

How can I merge FB and GA data? Some clients of mine believe that Facebook doesn't bring us results 'cause GA says so. The difference between the two of them is A LOT. Facebook says we have 100 conversions and GA only reports 2. How can I prove to them that Facebook does its job? What data can I show?

like

If there's any other industry you could do analytics in, what would you choose? I'd really like to work in tech, more interesting, better pay, and I've heard if you can get over the wlb it's worth it.

likehelpful

I am looking for advice, what do you guys think of the Google Data Analytic Cert, for someone with no Data experience, do you think it’s a good route to start, have you seen anyone getting a job just by having the certification from Google.

like

How does your agency use data? Is it only used for tracking and reporting? Is it used for setting strategy and informing creative? For business consulting? Thanks!

like

I have below offers in hand with 9years of experience.
1. MassMutual (India) 25LPA +3L joining bonus
2. Synechron Tech 28LPA (only fixed)
3. TCS 28LPA
4. Tech M 30LPA
Can anyone please suggest which one to join.

like

What are some of the top job boards/ recruiting companies for marketing analytics?

like

Does Microsoft gives phone bill and internet reimbursements?
Microsoft

Right now I’m a data analyst with TSQL/PLSQL/MySQL experience. I have experience writing complex queries/views/stored procedures/etc. I have intermediate excel skills and have dabbled in Power BI. I also taught myself PowerAutomate and now am automating my weekly/monthly tasks. My question is what will make me more marketable as a data analyst? Will getting my certificate in PowerBI help? What is a good ETL tool to learn?

like

Is it just me or is the YouGov Profiles tool completely unintuitive to use?

likefunny

I’m looking for a Sr Analyst, Audience Insights at MediaCom. PM me for details!

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal