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Thank you Director for your response. Exactly how I see it too. Do you have recommended resources for statistics? I am currently on the "disaster" side of things so I am asking to help self evaluate my own skills because I am not expecting it with the team I'm currently on.
btw - i'm fishbowlanalytics on gmail if you want to talk offline.
I don't have a good answer. The best theoretical work I've seen is from people with masters degrees in a quant discipline - there are exceptions. generally speaking the easiest ways to learn that are in school. (It's a little ironic, because at the lower levels we don't like candidates with masters bc they are overpriced and don't like to do, for lack of a better term, grunt work).
we could have a debate - and I've had this debate with higher ups at agencies - how strong of a theoretical/statistical/technical background should someone in analytics have. the short answer is it depends what you want them to do.
Director, which agency are you with and which city, if you don't mind me asking. You definitely align on what I see as an person with at least adequate knowledge of the business and skill set requirements for an analytics person in this industry. Thanks again for your feedback.