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Hire lots of black people
^Account people don’t want to be PMs.
Only hold client meetings on tuesdays and thursdays. Let people work the rest of the week.
I'd fill the place with people who aren't afraid to say no.
Find a different way to bill clients. Say fuck off to SAG. Refuse to post fluff social posts like happy National I wipe my own ass day.
Account leads are renamed project managers. PMs have limited say in creative
Do away with “territories,” and the meetings that rush us into them. Tag lines and the cleverness of advertising in general have suffered by this habit of finding a safe, comfortable combination of words that then seem only to limit or confound later on.
Completely distributed workforce.
Love that idea, AD1. Only challenge with that is when higher ups work on lots of brands and then get quadruple booked. 😞
H1 perhaps they need fewer client meetings then. A 2 hour update meeting twice a week should be plenty if not more than enough.
Make the agency more PM driven vs account driven. We make the world go round. And ensure the creative can be a) built and b) maps back to brief/strategy.
Get rid of the open office except collaboration areas.
Pay people fairly to retain talent.
Encourage work life balance by flex hours, vacation, meeting free Fridays (not just a ping pong table/snacks)
Focus on owning all ad agency needs for select clients, do them well
Less chasing after awards/fruitless pitches