Why pharma agencies are not making medical marijuana ads?

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Doesn’t marijuana just sell itself?

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They will it will just be called Oxypotin, Weedenex or Marijanz.

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Not pharma but Anomaly invested in a weed pen company

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Doesn't beer just sells itself?

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❤️I would love to work on an edibles account. I have favorite bands too. ❤️

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Until it becomes legal on the federal level, it's still (mostly) a cash only industry. Banks still do not want to touch that money. Small 1-offs and probono work, sure... but most design and campaign work is coming out of cool little shops sprouting up for that sole purpose and industry. At least that's how it's going down here in Seattle.

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There is an entire green industry prepared/preparing for legalization. Supply chain predictive analytics including blockchain based custody tracking for product. Electronic marketplace for wholesale buy/sell at quantity. Merchant system integrations for major commercial players. Buyer analytics including client preferences and strain attribute modelling to help predict demands/trends for product growers. It's all built or being built now.

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My friend’s design agency has a whole arm just dedicated to cannabis-based product marketing 🌿

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my bad, OP. You said ''medical'. D'uh! I dont think the medical side needs ad work as much as rec.

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They do. There are many CBD based pharmaceuticals for serious diseases. And you won't see these ads in magazines. The best one won gold Lions two years ago. Sativex (as in Sativa). Look it up if you want to see it. This is the excellent pharma work that none of you see because you only see the stepped-on garbage on TV.

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Cuz big pharma is in bed with conservative lobbyists in Washington

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Anomaly is all for recreational ✌️

Cos they are high on marijuana? 🤔

What agency?

FCB1 Do you have those @ area23?

No we don't. The winning ads were don't by Langland in the UK. We pitched but didn't win one of these therapies.

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