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Find out if he’s juggling another job and if so fire him lol https://slate.com/human-interest/2023/02/remote-work-multiple-full-time-jobs-overmployed.html
Also if they’re that willing to straight up plagiarize in 2024 I can only imagine how quick they’d be to let GPT hallucinate some shit for them and just copy/paste that instead
I feel like we need more information - what do you mean by copying and pasting? Is he not citing his source? Or is he just copying things like imagery and charts/graphs but not adding any context, insights or takeaways? I would assume from competitive research he’d be including images of the competitors websites but if he isn’t providing insight on each slide or telling a story that leads to a hypothesis or conclusion, then yeah, you need to talk with him and if this is on-going start to document it to set him up for PIP.
It feels not okay because it's directly impacting you, but so much work done in many of the tools we all use in planning is BS, lacks real context and is molded to fit the narrative thats been chosen regardless. It should NOT be that way but slimmer budgets and unhinged timelines leave a lot in their wake - based on what was told about this person to you i'd wager that the work has been uninspiring, un-impactful and with no growth or engagement when it comes to their day-to-day for so long they've divorced themselves from something they see has little to no impact in the long run. That's an opp for a meaningful discussion and real change in overall strategic output as a whole in my book - if that doesnt end up being the case? A really direct conversation that shows you respect yourself, this impacts your time as well and your expectations of them effective immediately.
Wait so he copied text for a competitive deck? That seems like it makes sense other than synthesizing. At least for competitive you should check in after they’ve done one competitor to make sure they’re doing it right.
Where else is he getting competitive info from? I mean he should write different words. But how else would he find it?
Sure - for context he is in a strategic / macro monitoring role. For this deliverable goal is to present competitor landscape based on their media strategy and creative content to identify their targeting and priorities - and then ground it in a snapshot of current consumer behavior and trends
We have a range of social listening and media monitoring tools we use to do so as well as competitor organic/home pages and broad research
But for example he just straight up googled “retail marketing” and then copy/pasted one of the first articles that appeared word for word and the example companies the article used were not even within our vertical - not even close
That’s lazy and ridiculous. He sounds like his purposely doing it so I’m not sure what his motive is. It feel intentional so I think you need to take action.
Don’t bail him out and do the work for him! That’s only continuing the problem… I would address directly and see what the response is, and go from there. Maybe they truly don’t know that their work isn’t up to par?