Can anyone please share your favorite brief template? I have a client asking for an example of a great brief template and I feel like all the templates I have are too complex and wind up being too much or not the right info.

like
Posting as :
works at
You are currently posting as works at

Get/who/to/by

like

mark pollard's 4 points

That's his strategy framework. The brief template is different

What kind of brief? We use different types of docs pending on where we are in the process

New campaign brief for an integrated, multi-channel campaign

Instead of showing the client a great brief template, show them a great brief. The "boxes" are much less important than what goes in them.

Related Posts

Who’s the HOP @ Havas Chicago?

Has anyone tried to get an antibody test here yet? How hard is it to get one?

like

Hello Fishes,

I have signed the offer letter received from NTT Data. What will be the consequences if I don't join?

like

Which Big 4 is best by work wise.

like

Anyone else been impacted by the teacher strikes?

like

Is Seimens Pune offices are open for 5 days a week?

like

I have one year subscription of amazon prime available. If anyone is interested I will sell it at 40% off.

like

Anybody else also having the layoffs anxiety already ? Any update/rumours about GL ?

like

Anyone else getting pay cut during these times?? Our institution just announced that we are getting pay cuts starting tomorrow if we don’t see 3 Telehealth patients an hour .

like

I was in the Navy for 14 years, and I think military help could be extremely useful here. We can use them to set up testing sites, help with logistics, and relieve hospital burden

like

I am trying to recreate this without the numbers at the end. Any advice?

Post Photo
likehelpful

Best websites to get more of a handle on Excel as a beginner-intermediate?

like

Hi Techies,

Having an overall experience of 11 years, in which 6 years in Multi-Cloud, DevOps, Cloud Engineering, Cloud Cost Management, Governance and FinOps.

Any chances of oppurtunities in abroad with sponshorship?

like
like

Anyone here moved from EY to Accenture? Curious to know how was the shift, pros and cons for each company, any regrets? Waiting for an offer from Accenture but very conflicted on whether I should leave EY. Been there all my career and going to be a big jump.

like

Thinking of starting a tutoring business franchise, like Sylvan, KUMON, or Mathnasium. Do these businesses usually suffer during economic downturns like a recession?

like

Just bought a house here. Is it necessary to have a sprinkler system installed in Houston? From the DC area where no one really uses them and it seems to rain just as much here.

like

Medical device sales 100K OTE 4YOE.

Any other industries out there on straight commission or is that just us?

Additional Posts in Strategy & Planning

Start as a copywriter - learn the briefs -- the why behind the what -- and you'll make an easy switch to strategy

like

In general? Or advertising

Potential employer wants to me to write a POV for a brand, is there a specific framework you’d use or specific length?

like

If some of the key creative leaders in your agency are actively advocating against recommending our clients take action for George Floyd or Black Lives Matter, what would you recommend doing?

like

anyone know which agencies are hiring strategists? job market is supposed to be hot, but not seeing too many job listings on the usual spots (LI, Indeed, etc)

like

Are cover letters needed for non-creative (media buying, planning, or strategy) jobs?

like

What are resources to become a better strategist?

like

Has anyone ever worked with Mark Pollard or Julian Cole? Are they as great as they seem?

likefunny

I’m a senior planner leading one brand and there’s a new strategist on the team working on a sister brand. They’ve been asking for every strategy deck I’ve made on that brand as an example to go by to inform the thinking/flow on the sister brand. Also because I mentioned it went well with client when they ask. All for sharing thinking w/ the team & I know we feel imposter syndrome to varying degrees, but I also feel like it’s good for planners to find their own voice/style/flow. Thoughts?

like

Is associate and junior the same? If not, what's the difference?

like

How far into implementation and execution do you get as a strategist (and what's your specialty). I notice social strategist tend to get way more into the executional portion, even writing copy etc. whereas brand strategy tends to roll off once the briefing process is done. Does brand strategy ever go on shoots or vendor/production meeting and are they responsible for it? Just had an unclear moment where it seemed like I was expected to vet production partners and I didn't realize I should've .

like

I’m honestly tired of being at an agency and not feeling as fulfilled as I used with strategy as a career. Have anyone here make a career change? if so, what other jobs out there - outside of agencies and client side - can you apply what you know as a strategist? Curious if anyone has done it and has some advice.

like

Brand planners, how much time do you typically get when you’re on a new account writing a brief for a new integrated campaign? Do you find yourself having to negotiate/push back with account folks so you have the time to do it properly? Curious with shortening timelines these days how long you all have to think about a brand brief.

like

Any recommendations for companies to create personas? Are there new technologies to get interesting findings about concerns, aspirations, goals?

like

What brands are you really into at the moment? Would be great to think about and be inspired by those doing a great job!

Trying to leave agency life, but unsure of where to go next. Any successful transitions? Where did you go?

like

Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

like

Starting to think about making the switch from agency to brand side. Any tips from strategists who have already made the jump? And is there a level at which it makes the most sense (i.e. should I wait until I make Director and then make the switch, or does it not really matter)?

like

Anyone have any killer quotes / resources / thoughts for framing the role of a creative brief to a client who has a tendency to get lost in details and soften language?

like

Developing an outbound marketing strategy for product marketing teams. Best ESPs specifically for outbound emails? Currently used HubSpot for inbound.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal