How do you ask for a raise? I’m basically writing most of the briefs for a major account and generally well received but my direct manager can be very type A so not sure how to make the case

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Isn’t it your job as a director to write the briefs and make sure they’re well received?

I think understanding:
- what is your job description? Are you now handling work that is above your description?
- how long you’ve been in role
- what does success look like? “Generally well received” isn’t a KPI I can share up.

And crafting proven track record of success and how your work has led to incremental wins.

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What’s an example of higher level thinking? Cracking a new brand platform strategy? What would you expect from your directors to give them a raise?

There are a couple of factors to consider/know/line up before the conversation:

- when does you agency asses performance increases? A lot of network shops have 1 or 2 pay increase windows a year, other shops might be ad hoc.

- what’s the going market rate for your title and where are you sitting within a reasonable pay band?

- are you outperforming you current title/role expectations by a notable margin? Writing a bunch of briefs on a main account is reasonable for a Director level position.

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The tricky part is I’m not sure what the expectations are since they weren’t laid out formally or informally in a job description or anything. I have growth areas of improvement but that’s about it. I don’t know if I’ve exceed those yet and everyone is replaceable but I know it would be a considerable hit if I left.

What’s the going salary band these days for a director at a HCOL city?

I would use this career ladder from Ben J Carr as a rough guide if there was no formal job description/expectations laid out. I would take the “we only give raises at these 1 or 2 times of the year” thing with a grain of salt. If they like you enough or if you’re threatening to leave, they will waive that made up policy.

I would consider 2 things
1. Do you have a few strong/visible examples of how you’ve crushed it over the past year? The ladder is a helpful guide but your proof doesn’t have to perfectly map to what the next level up does - it just has to translate to clear value to the agency. No single employee is a robot that fits this ladder perfectly. With this proof (and a company that that treats people with respect which is rare in advertising) a reasonable raise request should be like pushing against an open door 🤞
2. If your manager/employer make it clear that they’re playing hardball and would rather dangle some carrot in front of you until a later date rather than give you a pay bump now, the only way to get proper leverage in the near term is through a competing offer and asking them to match it. This is maybe a spicy take that some would disagree with but I believe it’s the truth. If you pursue this route just make sure you’re ready to jump ship for that competing offer since they may of course call your bluff

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