I'm interested in moving to pharma but I don't have any pharm experience. For those in pharma, how important is it to have experience? I'm at a midlevel/director level and have done auto and finance clients.

And are there any pitfalls to work in strategy in pharma? I've heard that it's much harder

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If you’re focused on like DTC pharma drugs it’s pretty transferable but if you work on like HCP (healthcare professionals) and OTC it can be vastly different and more of a learning curve

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Honestly the biggest hurdle I’ve seen is the clients aren’t always used to hearing it/ don’t want to hear it outside of pitches. They don’t always have the right background/ data to digest a fully baked strategy and just want to get right into media investment.

Very if you are a vp or more.

Have a passion for research that changes lives in

Pitfalls: government red tape, approvals for all changes and getting used to periods where all you’re doing for extended periods of time is research.

Pros: if you love deep thought provoking research and discussions this is for you.

Genuinely curious… why?

IMO, the vast majority of pharma ads are all the same crap… take this drug and you’ll lead or get back to a happy, healthy, active, social lifestyle. Cue smile and people doing whatever the “latest thing” is (pickle ball, speed dating, etc) together with others. Add a disclaimer about potential side effects like unexplained pregnancy, sharting uncontrollably, and potentially dying. It’s the take and smile equivalent to bite and smile QSR ads.

Vast majority of ads are not strategic or insightful. And, yes, I’ve worked on some and am personally guilty of going to those spaces first.

Guess it’s a low bar, but doesn’t seem like the category gets or wants conceptual thinking (strategically or creatively).

Typically teams prefer people with non-pharma experience. We are trying to break out of traditional pharma approach to work.

From a planning perspective, pharma is fun because they’re super hard problems to solve with a lot of hoops to jump through.

From a career perspective, once you’re in pharma it’s hard to get out. Most creative shops don’t respect pharma work.

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