Related Posts
Hi Fishes, Y.O.E 7.5+ years. Tata Consultancy TCS is offering 25LPA including variable pay and everything. So just 15% increment on my current salary since they mentioned I am leaving my current organization within 1 year.
They mentioned 8-12% is VP plus 80k from that salary is paid at the end of each year. Is it a good enough salary for 7.5+ yoe candidate. Also any heads up for the things I should look out for will be really helpful.
Anyone on pros and cons of A&M PEPI group?
Hi Everyone !!!
This June I completed my 9 months at Career Level 12 and Sub Level 3 I.e, CL 12.3 at Accenture Operations. My Annual Talent Discussion and One-on-One with People Lead is complete as of last week.
I have 3 questions now :
1. When can I expect to move to 12.2 ?
2. What is the general hike I can expect ? And when it is reflected ?
3. When will be the variable pay will be paid out ?
Can anyone here help me with this performance cycle part ? I am really confused.
Accenture
Additional Posts in Strategy & Planning
New to Fishbowl?
unlock all discussions on Fishbowl.



The best open briefs include: a core equity for the brand you are pitching + a current cultural tension. It can be as simple as that. Start with something the brand is deeply known for and can win on… Nike’s unwavering support of athletes, BK’s have it your way, Apple’s human centered design. Then look at cultural or audience tensions that the brand’s core equity can resolve or bring new attention to. Then you have a very simple: here’s the problem, here’s how we can solve it, and this is why it’s something we can own.
Yes, I think if you can give them the brand equity and come up with a few cultural insights that’s enough to get teams going on how could we solve this.
Mentor
One framework that EatBigFish used to use is that they’d identify one macro brand “enemy” (an overarching cultural force - not some individual competing brand). Then underneath that they’d identify 5 to 8 “sins of the category/culture” that ladder up to the enemy, which your brand could try and solve. Could be a fun model to use each sin as an open brief, assuming you’re pretty confident on what that macro enemy is…
Here are a few enemies that I’ve reverse engineered
https://www.dandad.org/en/d-ad-creative-inspiration-brief-templates/
Thanks