A few days ago I've posted this on LinkedIn, and I've been reached out by someone that this is useful info. So, I want to share the link here:
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Thanks for sharing, this is great to think about!
Thankyou🙏🏻
Interesting. Not 100% sure how it relates to pharmacy, but a well worded piece nonetheless.
It's about marketing and advertising in general. Even though we are all "Pharmacy Scientist", but we need to be able to sell. And we're mostly talking to non-scientist (just normal people).
Thanks for sharing, I thought it was interesting - the explanation in the other thread helps me connect this a bit better but I do think there's a big role of marketing in pharma that we don't really acknowledge
Yeah that's right but mainly because we're on our fixed mindset (thinking that every drug is the same) and we forgot to stand in the shoes of our customer.
"Perception is reality", as they said.