A lot of times creatives are the smartest people in the room.

There. I said it.

likefunnyhelpfulsmart
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Yes, we solve ALL of the most complex business challenges, like how to get people excited about ketchup again, nailing that dorito spot, or pumping that Huggie’s TikTok. #inspiring

likefunny

As somebody who worked on Huggies social, I’m choosing to take that personally. 🔪

likefunny

To be fair, almost nobody in an agency is ever top-tier smart. I have friends who are surgeons or partners in law firms or entrepreneurs who are all noticeably smarter than anyone I ever encounter in advertising.

likefunnysmart

I wish companies would treat as that way. As a copywriter, everyone thinks AI can do our job. And we get paid little to nothing. Now I'm seeing companies losing clients because they hate AI language and want it "humanized." But they still want to pay us low wages. Any other copywriters out there feel the same way?

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When they can find the room, yes.

funnylikesmart

Twas meant with love

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Not when I’m in the room

funnylike

Ngl one of the copywriters I work with is insanely intelligent and not afraid to let us all know! I love it

i mean yeah… account ppl usually fail upwards

likefunny

Just here for the comments

likefunny

Very 🍿

funny

There’s different types of intelligence. Account people are much better at lulling clients into comfort. Strategy folk work with numbers and stats in a way i don’t enjoy. You can be smart but if you think you’re surrounded by idiots that might better reflect on your own emotional intelligence.

likesmart

It’s usually the strategist.

NEVER the account person.

likefunny

It's never the strategist.

likefunny

Let’s face it. This industry isn’t one the brainy folks gravitate toward.

likefunnysmart

Creative may be the smartest, but account is the most condescending

likefunny

…and the most underestimated, distrusted, and maybe even a bit envied for the work we get to do.

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The work we get to do

funny

Sickos like you are why Moldy Whopper exists.

funnylike

No I’m sick because of the moldy whopper.

It’s a mixed bag, but in my experience the truly brilliant creatives fall into one of 2 categories:

1. Juniors who figure out within a couple years that advertising is a terrible profession and leave the industry.

2. Mentally unwell.

likesmart

There’s a 3rd category missing here:

Some of us are thinkers, creative people and problem solvers who have found a field that blends these three proclivities.

uplifting

Not when my boss is in the room. Peter principle in full effect. I often wonder how he survived childhood.

funnylike

I like being the dumbest.
You’re smart, you don’t ask questions.

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🤣😂🤣😂🤣😂🤣

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Sure. I accept that.

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Damn that’s smart. Why didn’t I think of that.

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Is the room a rundown toilet stall at a Sheetz gas station?

funny

I’ve worked for many top agencies, often in leadership. I’ve worked with many super smart people. But the percentage of smart people in agencies is no higher than the general population. Further, the smartest people I’ve met in advertising were not the smartest people I’ve met in life. It’s easy to confuse “talented” and “smart”. One does not always indicate the other.

If you look around to see who is making a big impact in the world, who is most respected, and whose opinion is sought after—sadly—you won’t find many ad people on the list. Mostly, no one cares what we think except for a few other ad folks. And mostly not them either.

likesmart

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