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TBWA NY layoffs today.
Any word on Swift in Portland?
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TBWA NY layoffs today.
Any word on Swift in Portland?
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Yes, we solve ALL of the most complex business challenges, like how to get people excited about ketchup again, nailing that dorito spot, or pumping that Huggie’s TikTok. #inspiring
As somebody who worked on Huggies social, I’m choosing to take that personally. 🔪
To be fair, almost nobody in an agency is ever top-tier smart. I have friends who are surgeons or partners in law firms or entrepreneurs who are all noticeably smarter than anyone I ever encounter in advertising.
I wish companies would treat as that way. As a copywriter, everyone thinks AI can do our job. And we get paid little to nothing. Now I'm seeing companies losing clients because they hate AI language and want it "humanized." But they still want to pay us low wages. Any other copywriters out there feel the same way?
Pro
When they can find the room, yes.
Pro
Twas meant with love
Not when I’m in the room
Ngl one of the copywriters I work with is insanely intelligent and not afraid to let us all know! I love it
i mean yeah… account ppl usually fail upwards
Just here for the comments
Very 🍿
There’s different types of intelligence. Account people are much better at lulling clients into comfort. Strategy folk work with numbers and stats in a way i don’t enjoy. You can be smart but if you think you’re surrounded by idiots that might better reflect on your own emotional intelligence.
It’s usually the strategist.
NEVER the account person.
It's never the strategist.
Let’s face it. This industry isn’t one the brainy folks gravitate toward.
Creative may be the smartest, but account is the most condescending
…and the most underestimated, distrusted, and maybe even a bit envied for the work we get to do.
Rising Star
The work we get to do
Sickos like you are why Moldy Whopper exists.
Chief
No I’m sick because of the moldy whopper.
It’s a mixed bag, but in my experience the truly brilliant creatives fall into one of 2 categories:
1. Juniors who figure out within a couple years that advertising is a terrible profession and leave the industry.
2. Mentally unwell.
There’s a 3rd category missing here:
Some of us are thinkers, creative people and problem solvers who have found a field that blends these three proclivities.
Not when my boss is in the room. Peter principle in full effect. I often wonder how he survived childhood.
Chief
I like being the dumbest.
You’re smart, you don’t ask questions.
🤣😂🤣😂🤣😂🤣
Sure. I accept that.
Damn that’s smart. Why didn’t I think of that.
Chief
Is the room a rundown toilet stall at a Sheetz gas station?
I’ve worked for many top agencies, often in leadership. I’ve worked with many super smart people. But the percentage of smart people in agencies is no higher than the general population. Further, the smartest people I’ve met in advertising were not the smartest people I’ve met in life. It’s easy to confuse “talented” and “smart”. One does not always indicate the other.
If you look around to see who is making a big impact in the world, who is most respected, and whose opinion is sought after—sadly—you won’t find many ad people on the list. Mostly, no one cares what we think except for a few other ad folks. And mostly not them either.