A lot of times creatives are the smartest people in the room.

There. I said it.

likefunnyhelpfulsmart
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Yes, we solve ALL of the most complex business challenges, like how to get people excited about ketchup again, nailing that dorito spot, or pumping that Huggie’s TikTok. #inspiring

likefunny

As somebody who worked on Huggies social, I’m choosing to take that personally. 🔪

likefunny

To be fair, almost nobody in an agency is ever top-tier smart. I have friends who are surgeons or partners in law firms or entrepreneurs who are all noticeably smarter than anyone I ever encounter in advertising.

likefunnysmart

I wish companies would treat as that way. As a copywriter, everyone thinks AI can do our job. And we get paid little to nothing. Now I'm seeing companies losing clients because they hate AI language and want it "humanized." But they still want to pay us low wages. Any other copywriters out there feel the same way?

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If they were that smart they would be out there making a real difference in the world as opposed to just making people consume and companies' pockets grow.

likefunny

Are there any creatives left in the rooms?

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Usually the writer

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If someone is really that smart, shouldn’t even have to go to work.

Pretty sure I've seen that exact listing

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Generally Analytics or old school Audience teams.

Sometimes, the smartest person in the room is the producer.

Have money direct deposited from your paycheck into a separate savings/investment account.

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“Who cares if it doesn’t work! You have to sell the vision!”

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I got the job. That is all.

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Like this post if you’ve never won an advertising award.

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Back to work tomorrow guys. Four days off and I forgot all about it.

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