A year ago, I got promoted to Art Director, and since our team is pretty small, I’m still very hands-on in terms of designing. I’m currently responsible for creating online advertising, branding and everything that goes into our social media channels (design, not content). I want to ask others Art Directors here, what responsibilities you have. What your day-to-day looks like? I’m still doing everything that I used to do when I was a Lead Designer. Am I missing something?

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From what I understand, titles carry different weight and can have different job descriptions based on the particulars of a company. Did your promotion come with a pay increase? If so, can you share that data?

I’m also an AD and all I do is concept and design until the cows come home. I also attend virtual client presentations, some of which I participate in and some of which I sit in on.

There are 9 ADs on my team and every single one of us designs. It is the main role that we all carry.

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