Ad folks, is it pretty common, boiler plate language in an RFP from a brand to say that they have the right “to use any and all systems, ideas or adaptations of ideas” that are part of the pitch?

It feels like it’s a unwritten rule that you can’t use ideas from an agency that you reject in an RFP, but I’ve never seen it blatantly called out in the RFP sent over that the brand can use anything from the pitch as they please.

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Yes standard

This is kinda wack. Have there been instances where clients produced a successful campaign based on a rejected pitch idea?

If so, I would still put it in my port. They get free value, we take public credit for our contribution.

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