All those years of agencies slaving away to win awards by all means, are they regretting it now that the awards will mean nothing after the merges?

likesmartuplifting
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did they mean anything before the mergers?

likesmart

The awards obsession needs to go away. We need to get back to winning new accounts and retaining clients by doing famous, impactful work—not by spending hundreds of thousands of dollars to make and enter work that nobody ever sees and does nothing for clients’ business.

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We need to get back to helping clients build effective and desirable brands. "Big ideas" don't sell things, craft does. If a big idea includes great craft, amazing - but we're so hellbent on making cool things to look cool so cool people join our agency and make us more cool stuff.

Clients do not give af. They don't care. And they will choose AI who can make something decent enough to put in social media but

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They never meant anything to begin with

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Who is they here?

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