Any creative directors care to pass along practical advice or what you wish you had known for your first stint as a CD?
I’m a newly minted CD and would love and appreciate any knowledge you’re willing to share!

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Be decisive. Even if you aren’t 100% right, it’s better that people have direction than confusion.

Be a protector of good work, but don’t ignore account handlers’ advice.

Be all about the work, but don’t forget you are in charge of younger creatives futures. Pull them aside often, ask how they’re doing, tell them how they’re doing, steer them. You are also a Career Director.

Teach younger (and sometimes older) creatives to always say ‘we’ even if they came up with the idea.

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This

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