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Barrows = people who made corrugated display, got into shopper (at the tail end) and survived on global procurement goodies.
WPP Unite = Bespoke agency for Unilever, leaning into a quasi VML Commerce-driven model for mostly retail stuff.
Unite are the thinkers. Barrows are the makers. One low procurement price for them all- under procurement thumb… have fun “pushing Suave” as they say.