Are influencers getting harder to work with, or did I just pull a particularly difficult one this time? I’m currently managing a campaign with a lifestyle influencer who has 50k followers and acts like they’re a C-list celebrity demanding a private trailer. They just sent back a draft that completely ignores the brand safety guidelines. I’m losing my mind trying to be professional while explaining that we aren't paying $5k for them to tank our reputation.

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I dont work with influencers super closely, but I've heard many horror stories like this. Its a struggle nowadays, with egos and lack of marketing/brand experience getting in the way

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Influencers are full of themselves nowadays no matter how big they are. I used to work with some great ones a few years back before TikTok influencers were as big as they are. Now they think they’re famous lol

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I mean, isn't being hard to work with part of being an influencer?

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Things you wish someone would have told you before starting a career in marketing?

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