DO YOU JUST ASSUME THE COST OF YOUR MARKETING ACTIVITIES? I am looking to allocate their cost in the marketing budget in a way that won't rely on several layers of assumptions. How do you reliably estimate the cost of different marketing activities (email, social, web, etc) when you don't have specific people or tools allocated to each function and costs are spread across many channels? Ads seems the easiest, but even then there's time and overheads... I've been looking for a reliable model.

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Wow, great advice on this thread. Initially, it will be a ROUGH estimate, but you have a smaller margin of error each month and an increasingly reliable model.

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“Their” meaning your client? You should use the same or similar activities that either you or others at your organization have executed before as a rough estimate. What is the activity?

Oh wow, that’s a big project to take on! I think you would have to start by allocating staff to each activity and then estimating how many hours they will spend on a regular basis. Then calculate the costs based on their pay rate and whatever your company’s markup is. It might be an estimate, but you should be actualizing numbers monthly and after a few months should be within a small margin of error.

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