DO YOU JUST ASSUME THE COST OF YOUR MARKETING ACTIVITIES? I am looking to allocate their cost in the marketing budget in a way that won't rely on several layers of assumptions. How do you reliably estimate the cost of different marketing activities (email, social, web, etc) when you don't have specific people or tools allocated to each function and costs are spread across many channels? Ads seems the easiest, but even then there's time and overheads... I've been looking for a reliable model.

Am I the only who’s embarrassed when someone asks what do i do? Im an auditor btw

Lots of layoffs at Latitude today. What’s the story?

Hi all. I have applied for Oracle PL/SQL job opening at BOFA. How many rounds of interview will happen and what are they? And my YOE : 6.6 my current CTC is 14.68LPA. How much should be my expected CTC?

Just read a Business Insider article saying that if the conflict between Russia and Ukraine keeps escalating gas prices will end up being 50% higher and oil prices will be 20% higher. As if we aren't already paying a small fortune for both of those things!

What companies offer the best vacation policy and sabbatical packages?

Any current MBA students on here? Any wisdom/things you wish you knew before starting??

What are some feasible exits to the investment industry? PE seems to be too hard. Currently at Strategy& Deals Strategy and will leave at the 3YOE mark

Fellow data 🐟, plz recommend me something to do tomorrow. Existing weekend plans went up in smoke and I'm feeling like trying something new

I am about to finish a 6 month bootcamp and I am a single mum. Is it realistic for me to find a remote working job or working in the office during term time (school hours) and working from home during the holidays/evenings. If this is possible some possible companies for me to try looking for work would be great. Many thanks.

Anyone work at Alma? Interested in learning more about how you like it & company culture

Hey guys,

How is Yum! Brands? Is it like a startup?

They have started a new division - digital and tech.

Does EY offer mid year raise? Is there any news saying there will be no mid year raise in 2023?@EY

Has anyone considered moving from NYC to Houston? Any advice of why not to do it apart from the Texas heat. The homes are so much bigger and taxes much lower.

I just started taking mirtazapine again b/c depression has completely taken over my life.

Not looking forward to the weight gain 😕

I’m in a little of a pickle but a good one. Offer A. Established “start up” doing well financially and projected to hit profitability. 130k base. Stocks offered, unlimited PTO, and 70% Medical covered. Offer B. Is at a business much larger…90k salary with 10% bonus and generous stock offering. Titles are different which is why the pay is much different. I know some may think it is a no brainer but offer A allows me to grow the department ground up whereas offer B id be apart of to just different

Anyone at ZS willing to chat about a SIPA role? A recruiter reached out to me.

I’m potentially moving from a senior social role to an account management position. I feel I’ve capped my growth in social and want to explore other sides of the business. Any tips to set myself up for success?

If you didn't go to college, how did you learn what you know now in marketing?

Is it common for a copywriter to transition into account/project management within digital marketing?

I joined an agency about 2 months ago and every single day I get more responsibilities, to the point that I don't even know what my actual job title is. I'm frustrated, to say the least.

Hi! I started at a new company 2 months ago and while I’m really enjoying my job so far, I’m having a hard time gauging whether or not I’m doing a “good job.” My role seems to be always evolving, which is fine and I actually enjoy being a support to the greater marketing team, but I feel like I need better defined targets to make sure I’m meeting expectations. Also, when I ask my boss what they’d like to see, I don’t ever get a clear answer. (Cont’d in comments)

Social media is changing, from IG going to video and Twitter….well. It has become clear how important focusing on multiple social media channels can be.

I think I've moved almost entirely from newspapers to newsletters. Media changes!

Don't miss out 2023 Global Diversity and Leadership Conference on November 1 - 3, 2023! Recommended by Aché Lytle at 2022 NPA Annual Conference via Whova event app

A real gem from Henry Ford: "stopping advertising to save money is like stopping your watch to save time."

Tips on writing marketing company that sounds organic and punchy?

I've been trying to figure out why TikTok is so popular. I mean, I get it: it's easy to use and fun, but what's the ROI?

I'm looking for someone to run Adroll for a startup with a $5k a month ad spend. How many hours a week will that take them and how much should I pay them?

My boss in my creative agency threatened to fire me because I, a male, came into work with my nails painted. HR is having a very complicated day today as I found out I could take legal action if he does fire me since we don't have an established dress code that has any guidelines against male nail polish wearing.

I am an email marketing specialist. I am approaching my one year at my new job. I have been going above & beyond. I have been recognized by my boss that I have been doing great as well. I have been implementing new strategies, completing all assignments on time, and I do the most in all of our meetings, interviews and business events. How much can I ask for a raise?

I've been trying to get my foot in the door with TikTok by creating a series of content that has never been seen before.

But it's hard for me to get views because I don't know how to use SEO or social media marketing effectively.

What steps should I take to become a marketing manager in 4 years? I'm currently a coordinator but I'm very goal-oriented. Determined to achieve this!

Can someone recommend some marketing and design blogs? I am working on a project and my creative juices just aren't flowing.

Does anyone have strong rationale for why it seem like big brands hardly ever include trademark or register symbols on their logo anymore? When I was coming up as a designer trademarking the logo was a very important step in branding.

A creative team I started working with recently has decided to ignore my every comment. They take feedback from anyone else but me, and whenever I push them to make said changes, they just pick fights and make snarky comments. Anyone have any idea why this might be?

Does anyone have insight on what I could expect the base salary to be for a program manager position at Capital One? It’s listed as a manager level position in the process and project management category. Any insight would be helpful!