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It used to be something I struggled with a lot. But it’s actually very simple.
You prepare a briefing deck.
In that deck you give them a couple things:
- Context on the brand and the campaign.
- The visual approach/device.
- The shots & scenes you need.
- References of photography that have the look/energy/vibe you’re after.
That’s it.
You got this 🙌
Moodboard w/ style references along with shotlist
I’ve even storyboarded shots with my partner but doubt that’s necessary for every project.