As an art director in the ad-world, I’m looking to build up more ux/ui skills. I’ve been in the conceptual world for the last 6 years and haven’t been able to keep up as much with figma/sketch (and ux/ui design skills are still pretty weak). What would be a good way to go about brushing up and learning these skills? How much depth do you usually need to go into for site builds? Do you use them more in building design systems? Or full on website layouts?

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I’d be careful about focusing on design systems unless you’re pursuing a role on a design system team. The system is just a means to build the digital product, so it’s more effective in your UX/UI/Product portfolio to show that you’ve used a design system to build your experiences.

Sounds like you’re really experienced at concepting so take that as your wireframe phase, build out some rough screens in low fidelity to show what an experience could look like. Once you get to a good place, use a pre-built design kit (Carbon, Material, Figma just built one recently) to make your concepts look like actual sites. Plus points for your portfolio if you can talk about the dev handoff process with what you build.

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Fell behind here, too. My goal is to have a working understanding to make full websites and layouts. Figma seems to be the go-to, so I’d focus more on that than Sketch.

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Figma definitely seems to be the new illustrator for designers (at least with many design teams we’re currently working with).

There are a couple of different areas in terms of digital experience design. As an AD with strong conceptual skills you can easily transition into marketing UX design - promotinal/fun landing pages, digital ads, email campaigns, social media campaigns etc. more of digital brand experience. Another avenue is product design. Products can be mobile apps, web-based apps, e-commerce websites. This is where you really get into design systems and complex user flows and where user research and user testing are crucial. To brush up on these skills take some online courses (user research methods, personal creation, user journeys, fundamentals of interaction design etc). Good luck!

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Thank you! Yeah I’ve built out websites in figma years back and it was manly just a learning curve, but don’t have many connections who would be able to give advice if I were to just talk about what the process would look like to transition. There’s so many tools online now to learn with and it’s tough to actually see a straight path forward with so many options!

I have been designing in Illustrator and using Claude to generate the website. Probably not what you’re looking for, but if you aren't anti AI, it is worth a try.

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