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What is she even doing?! 😂😂😂

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Not that I’ve heard, CoLab/Pfizer is the worst thing that’s happened to pharma
I’d say RFK is the worst thing to happen to Pharma but go off queen 🔥
I remember when my account team kept trying to give them final assets of everything I had worked on so they could give it to Pfizer to train their AI.
Kept telling them I had no idea where any of it was so I could avoid supplying my work to what’ll eventually take over some, if not all, of my job!
Train your own AI to do your work. It’s easy.
This is definitely not a universal trend. My agency has an acceptable use policy for AI with pretty narrow guardrails, and it’s pretty explicit that we won’t be using AI to write claims.
Yes but now we say it is AI. So it’s different.
I mean…kinda. They really like calling a template of fda-approved language “AI” to make it sound fancier & more useful.
What tool?
A Pfizer-made AI tool for copy that is awful. We were meant to put inputs in 7 times before reverting to writing copy if it wasn’t working. So instead of writing a banner ad in 30 minutes because we know the brand, we need to spend 2 hours fiddling with inputs.