As of July 1 CoLab and Pfizer are making copywriters use AI for all tactics that don’t contain new claims. Is this happening at other agencies?

likefunny
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Not that I’ve heard, CoLab/Pfizer is the worst thing that’s happened to pharma

likehelpful

I’d say RFK is the worst thing to happen to Pharma but go off queen 🔥

likefunnysmart

I remember when my account team kept trying to give them final assets of everything I had worked on so they could give it to Pfizer to train their AI.

Kept telling them I had no idea where any of it was so I could avoid supplying my work to what’ll eventually take over some, if not all, of my job!

likesmart

Train your own AI to do your work. It’s easy.

like

This is definitely not a universal trend. My agency has an acceptable use policy for AI with pretty narrow guardrails, and it’s pretty explicit that we won’t be using AI to write claims.

like

Yes but now we say it is AI. So it’s different.

likehelpful

I mean…kinda. They really like calling a template of fda-approved language “AI” to make it sound fancier & more useful.

What tool?

A Pfizer-made AI tool for copy that is awful. We were meant to put inputs in 7 times before reverting to writing copy if it wasn’t working. So instead of writing a banner ad in 30 minutes because we know the brand, we need to spend 2 hours fiddling with inputs.

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Hi
Hope you are doing well

I was working with Mindtickle.
And unfortunately got laidoff from Talent Acquisition team.

I'm looking out for change as Talent Acquisition, would you mind to refer in your current organization Or can refer in your connection if someone has the opportunity.

Location - Delhi NCR /Remote
Exp- 5+year. Relevant (2.3year)
Notice- Can join immediate

Regards
Aditya

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