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I think the biggest thing you can do is build a fully funded 6-12 month emergency fund. and perhaps also think about what your backup career options would be.
There is nothing you can do to control this but you can Upskill in AI, build your brand, and plan ahead.
Subject Expert
6-12 months isn’t enough, I know people that got laid off 2 or 3 years ago who are still looking for FT jobs.
In advertising, the term “job security” is an oxymoron.
Learn how to use AI just like you learned how to use PPT, Word, or any other software tool. It will become an job requirement very, very soon.
Tio of the day: learn everything about AI. Be the best at it. Because someone will have to push the button to make it work…
This.
I see the industry shrinking sooner than in the next 5-10 years. When one of the holding company CEO’s said, “By 2028, we'll double profits and halve the people" …there’s proof enough for me.
What's AI? This is the first I'm hearing about this.
Mentor
AI is going to significantly reduce the amount of people employed in this industry. Especially copywriters. Change careers. Do something else.