Been working on a campaign where every stakeholder wanted a line changed - legal, PR, marketing, comms. By the end, nothing sounded like a human wrote it. Too many cooks, zero flavour. Have you ever watched good copy die by committee?

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Too many chefs in the kitchen, and no one person gets to oversee the final dish to make it into something cohesive. Happening right now with one of my projects. Everybody just wants to come in and check a box. Delivering a final copy soon, and very hopeful it opens some eyes.

You have really hit the nail on the head here. A good bit of journalism can sound like marketing jargon once 4 tiers of managers get their hands on it.

I once watched a sharp, punchy tagline turn into a 17-word sentence because every department wanted their bit squeezed in. By the end it read like a policy document, not a campaign.

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