Related Posts
Not specifically a law meme
Just got a job at Deloitte M&A in Atlanta and am currently looking to buy a house. Would you advise I buy closer to Atlanta or the suburbs? I personally want to be in the suburbs but I hear the traffic situation is quite bad. Current consultants in Atlanta, how much time do you actually spend in the office vs remote vs client site? Would you advise I try and stay closer to the office?
Additional Posts in Strategy & Planning
What is your 5 year plan?
What is a go-to-market strategy?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Subject Expert
i lol’d at that when i saw that post. like you tell people to get decks from these highly coveted agencies but dont provide any. and i doubt people from either agency would be willing to give up their decks either.
anywho, it matters not to me anymore since i no longer do creative strategy and work in brand/innovation strategy. completely different fields of playing.
Congrats
I've been searching for some OP, will let you know if I strike any gold. Sometimes people let pdfs float around the web when they shouldn't...
Can you kindly share with me as well?
No one will share them. They’re confidential.
Pretty sure those are locked up with NDAs...
Imagine there was the advertising version of wiki-leaks level of their decks getting leaked 😭😭
Not quite sure why a creative would say something like that when it’s nigh on impossible for NDA purposes. However, there are definitely great ones out there but you have to hunt for them but not by WK and Droga.
That said, awards papers are also a great source.
Have you tried reverse engineering the campaigns? It’s a great way to work out how they did it. But you need to go deep.
Fair enough. Look into IPA and APG effectiveness case studies/awards. That will be a closer indication.
I think a couple of challenges with the creative brief is that it is just a summary to the supporting deck and just focuses on the TA.
Once in a while I do full reverse brief to get a clearer picture or to see what other channels got used and to push myself a bit more - a lot of the evidence is out there and only a few leaps are needed as we haven’t spoke with the TA.
But you can do a light 4Cs on the work to get an idea of it.
My hard drive is worth more than gold it appears.
Both of which none of us can find.
Can you share the old spice deck?