Business Director - the new title for an Account Director, or representative of a GAD+ role? I’m seeing it used as both, so curious what the general consensus is

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at my agency at least it’s a higher level, and more focused on new business and overall management of the agency

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Literally depends on the holding company and/or the agency. I’ve been titled as a Group Account Director, Business Director, and Client Partner, all at the “group director” level, with AD’s reporting in to me. Depending on the account(s) have reported up into an MD or CEO, or a Global Business Director / EVP-level account leader.

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Account Director.

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Usually a BD gets variable compensation tied to the account(s) they are on. Account Directors almost never get this.

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BD usually more senior

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OP where are you based?

Yep, London agency with offices globally

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