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Sales target is how much you drive in terms of winning work / engagements. Managed revenue is actually leading delivery of work post-sale.
Bookings vs revenue. How much you sell, vs how much the clients end up paying you
Oops, sales guy here.. seemed straightforward
Rising Star
Sales is the total amount of the contract.
Manage Revenue is the actual billing amount. I could sell $10M project this week but deliver this in next two years splitting my revenue between two fiscal years ($3M this year and rest of $7M next year). In some cases, projects can be paused or cancelled, so you won’t get the manage revenues credit for the work that was not done.
Rising Star
PwC 1 - Thank you 😊
The two metrics can also be applicable at different levels. We start tracking managed revenue at PL level (as a proxy for how much scope of responsibility you’ve had), while we don’t have sales targets until equity partner level
Sales is the amount of the split that you were given. At least at Deloitte, MR is the actual value (in $) of the consultants *who report into you* who billed work on the project.
Rising Star
Ask your firm leadership, as each company does things slightly differently. Sales is usually straightforward, except for maybe only recognizing the sale when payment is received, but managed revenue varies. At GT in public sector, managed revenue refers to the value of work you manage, but it commercial, it refers to the value of work you are the account administrator for, meaning you handle billing and timekeeping and such.