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I don't understand how it exists
Hmmm... perhaps too many chefs.
True equality means that women and men could swap roles and the spot would be equally good. The spot was bad to begin with, but imagine guys being the reveal. Nobody would understand shit about it
This spot feels like it needed to be real people not talent. There has to be a girl kicker on some high school team. Give it more of a Friday night lights feel.
To be fair they used Carli Lloyd, US soccer player. Not a football player but ¯\_(ツ)_/¯.
It was still remarkably bad.
This was done in house, right?
What could’ve made the idea slightly better? 🤔 Trying to imagine if my creatives came to me with this and what constructive feedback I could’ve given them back.
I like the concept but not the execution (or acting.)