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I’ve seen it once before. New CCOs came in and inherited the whole creative dept. There was restructuring (layoffs) so they could bring in “their” creatives. They picked their favs from the OG creatives who were still there and only gave reviews to them and the new folks they brought in.
SUPER shady, super disrespectful, bad leadership and last I heard the agency (who was previously award winning) is on the brink of collapse.
They probably don’t want to give raises
Hoe do you mean?
Rising Star
Like they omit certain people?
Depends what you mean by entire team. Let's assume the team is roughly pyramid shaped with CD at the top. They:
1) SHOULD review all their first layer/direct reports
2) MIGHT review other layers of the pyramid
3) OR have direct managers (ACDs for example) conduct those reviews and provide input into via notes or a 360 process
4) If they do not conduct the review they should meet to discuss it prior to the review being finalized and submitted