Client: We want you to take all the digital funds from our top funnel paid social ad and put them all into an ad w/ CTA to talk to sales.
Me: We don’t recommend this but whatever.
2 days later...

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Posting as :
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Recap conversations. Ask for confirmation in B&W. Document, document, document.

likesmarthelpful

Call report EVERYTHING to CYA when the client complains about you and asks you off the business and then the agency lays you off. RUN! This is a no win situ.

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If it's not in writing it never happened.

likesmart

Also. Made it very clear we would have a very hard time getting leads for their $50k+ B2B product during the holiday season.

Made it VERY clear that this was purely a brand awareness campaign. They agreed verbatim that it was brand awareness.

Got an angry call last week asking why they aren’t getting leads for their sales team and claiming that they never agreed this was a brand awareness campaign and that they decided HALFWAY THROUGH the campaign that now our KPI should be conversions.

Y’all. I feel like I’m working with Jekyll & Hyde.

like

Always get it in writing, they'll turn and point blame at you at any chance.

like

Client: OMG! WHAT ARE YOU ALL DOING? WHY DO YOU HAVE ADS ASKING THE AUDIENCE TO TALK TO SALES???
Me: You literally asked me to do this on our last call. I told you I didn’t recommend it. You fought me and we went through 5 calls worth of back and forth so I did what you asked.
Client: WE NEVER SAID SUCH A THING!

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