Considering all the shifts taking place in the structure of a typical marketing/advertising organization, are you noticing a demand for any new kind of roles? I see the same old job postings, yet every other news article is about AI disruption. So are we just destroying jobs and not creating new ones?

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New roles are emerging in AI strategy, data ethics, AI content management, and digital transformation leadership. The industry is shifting more toward hybrid roles blending creativity with technology. It’s not just destruction, jobs are evolving, but recruiters and companies may lag in creating formal titles that reflect these changes yet.

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