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Coach
Anybody interview at Cloudflare?
Additional Posts in Creatives
Going in-house full-time ✌🏻
GSP San Fran or Leo Chicago?
Mentor
Coach
Has anyone just filmsupply for pitches?
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I think it depends. Most CDs I’ve had have been copywriters, but they know how to give great direction to push the work. Having a creative director that’s an AD is a plus because they know your world, but that doesn’t mean copywriters don’t know what they’re doing. If they’re good, they’re good
All of my creative directors have been writers by background and they’ve all been phenomenal.
Time to take a walk around the block
🙄
rage bait
This is such a junior take.
David Droga, John Hegarty, Dan Wierden - all copywriters. Just saying.
Bygone era? Your comment and subsequent replies indicate you have a lot to learn.
Can art directors even spell?
I never met a phor I didn’t like.
I have been a typographer, a production artist, a graphic designer, an art director and a copywriter.
I was ready to be a creative director only after I learned how to be a copywriter.
As an AD/CD I actually think their talents are better suited for the role. We spend a lot of time crafting notes, structuring decks and providing written direction to creatives.
I may be bias but AI for comps, designers for consumer facing work and visual references are better aids for CW/CD’s to bridge the visual gap. All you really need is good taste.
Jeez, sounds like you just have beef with a specific CD. Slides is not all this job is.
Maybe build some good will with your boss and help them update the slides.
Signed, a CD/AD
I know some Art Directors who can't craft a story worth a damn, and some Copy Writers who have terrible visualization skills.
The issue isn't who is better; copy and design need each other to fight the execs who advocate for crap work at breakneck speed. We all just want to be paid and make good work.
CD1 I wish I had that flexible skill because yes.
Ok POTUS.
Just make the logo bigger bro
OP is definitely ragebait, and it worked.
Good discussion, though. In an ideal world, the CD role should not be exclusive to either discipline. It is the culmination and the oversight of copy + visuals.
This argument works both ways.
Mentor
Who says that copywriters don't know how to use Photoshop? I've created entire campaigns and launched websites using a variety of tools, including Photoshop (Adobe Creative Cloud), WordPress, CapCut, Ziflow, Milanote, Miro, Vimeo, Frame.io, etc, etc...
Sounds like you're the one putting "slop on slides," OP.
Get off your soapbox, you bore me. -yawn-
I’ll see your take and raise you another:
CD’s that work as teams mean neither are actually fully formed CDs. At the Director level one should be able to handle “creative” in its totality without a partner.
Tell me your opinion is based on a very specific, personal set of circumstances in an attempt to make yourself feel better about a situation you don't like, without....
It really depends on the person
That is an unfortunate remark. So sad that you feel like that. I can, however identify a disconnect with reality. If you can't think strategically, creatively and artistically, you can't write nor design and hat's the bottom line. I've known great Creative Directors coming from the design realm, and also known great Creative Directors coming from copywriting with an exquisite taste for graphic design trends. One has nothing to do with the other and yet it does at the same time. If you think AI came to work as anything else but a tool, without direction, clear, creative direction, you're lost. Maybe some of these comments talk sense into you.