Courage is now ROM’s AOR? What happened to BHLA?

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Nice note from bhla. don’t know what everyone’s problem with courage is. They are super high integrity authentic guys. SMH!!!!!!!!

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Courage is fine. It’s just also what your mom is referring to when she says “we have Rethink at home”.

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Nice note from bhla. don’t know what everyone’s problem with courage is. They are super high integrity authentic guys. SMH!!!!!!!!

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ROM: Hot Tub Time machine

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Two times that it happened or two times he was let go for it?

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First news I’ve heard about BHLA in a minute now. They seem to have gone really quiet over the last year or so. Anyhow, there may not be much of a story there. Client relationships run their course — these days it seems faster than ever. Too bad. BHLA did some great stuff for them.

What have the 123w team put out since being there?

Agencies sign accounts, then they start losing them. Rinse and repeat.
You win on relationships.
You stay on results…

As someone else said: a couple BHLA partners had worked on SickKids VS. at Cossette. When their former client became the ROM’s CMO, BHLA was quickly named AOR. That CMO left and the account eventually went to review…

From their 6 min. Immortal film to that 3 min. chimpanzee Symphony, BHLA poured its heart into some beautiful work. But, while that love affair burnt a ton of production money, the downtrend of membership/ticket sales was never broken...

Loved the Immortal campaign, even if its effectiveness was questionable.

Nice farewell letter (despite the cringy ad buy on Strategy).
BHLA will keep hoarding that talent.
Courage will pull some hot work out of the tub that we’ll all enjoy seeing for the first time on LinkedIn.
I’m still trying to read Leo’s ultra-condensed ‘ROM’ Coign font.

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