Curious to know where agencies like Adam&Eve DDB or Area23 will fall under after the merge.

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It's NOT a merge. IPG was acquired.

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Acquisition *

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Former is TBWA

Area23 remains

TBF, A23 was part of the FCBH network before it was part of IPGH. I think OP just wasn't paying attention.

First FCBH was a division of DraftFCB; then of FCB; then FCB Health became an independent agency under IPG; then Area 23 and other agencies were created; then FCB Health, A23, Neon, Mosaic and others became the FCB Health Network; then the FCB Health Network merged with the McCann Health Network to become the IPG Health Network; then Omnicom bought everything, split off, merged, or closed a bunch of former IPG agencies and current OMC agencies, moved others to outside of the healthcare division, and what is left is OHG.

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If Omnicom couldn’t care less about DDB and FCB, they wouldn’t give a toss about adam&eve and Area23. All will fold under the 3 surviving agencies.

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