Currently a planner buyer at a mid level agency. Tired of the agency scene - would love to do media buying in house, particularly in publishing (love to read, so trying to align my interests). Any recs of publishing houses that do buying in house? Or, career paths I could take in publishing that aren’t media buying at all?

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I would recommend against media buying in-house. There is little to no career growth opportunity- no learning (or commiserating) with other teams and no variety that comes from working in pitches or rotating accounts

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Thanks!

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