Currently working in experiential marketing but looking to make the switch to advertising, how important is having a portfolio?

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As an account manager you don't need a book

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From my POV ( which ofc is probably limited comparatively ) they wanna see that you have award winning 360 campaigns in your book and that least some are social media driven.

For entry level..that's a high mark. Don't let these recruiters tell you lies. A good book is a good book. And that's enough

I agree, in advertising the role is relationship driven and doesn’t really inform the work. Not sure how you would be represented in a portfolio unless it behaves differently in an experiential agency.

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